THE GOAL
This client ran a successful woodworking company for 16 years primarily from word of mouth advertising, but wanted to see what the possibilities were for lead flow from a digital presence. He had a handful of staff and worked out of his extended garage and wanted to build.
We were starting from scratch with their audience, but we knew with the right system and content we could bring some great awareness to his brand.
OUR SOLUTION
We helped develop his story and messaging through consulting and a brand story video. We established a monthly rhythm of content creation to highlight his newest projects in a bite-sized format on Facebook specifically.
We also created an ad campaign funnel system to reach cold audiences with our hero piece of content and moving potential customers down the funnel with monthly content to qualify their interest through their engagement.
Along with our digital push, we facilitated his new website design with new content and started to bring traffic in for conversion.
THE RESULTS
01
In 12 Months, we helped bring $700,000+ in closed business contracts
02
Millions of impressions across Facebook and Instagram
03
They were able to increase staff and move into a new facility to help with expansion