This client, J-Rus Inc had a great reputation in the local area as a quality used car dealership, but experienced some financial challenges that made them scale back. They need help to create new momentum through brand awareness and drive traffic for their car inventory. The client did not have a great street side location for visibility, so they wanted to draw attention through video of their showroom and highlight their commitment to great service.
We developed a content strategy to tell their story cinematically, as well as highlighting their showroom and their unique process they offer.
We conducted market research to develop their customer persona and utilize their email list to reach their specific target demographic. We developed a comprehensive ads funnel system to take people from the first touch to retargeting follow up
600,000+ views on Brand Story Video
58% increase in closed car sales
2 Million + impressions in 6 months